Fundraising As A Service (FaaS)

Fundraising as a Service (FaaS) Combines the Leverage of a Subscription Database with the Power of Personal Bespoke Investment Match Curation

Helping You Achieve Your Goals

James Spurway, the Co-Founder, Head of Advisory and Investment Services of Indochina Consulting Pte. Ltd., can be retained as your company’s Fractional CFO on a very specific mandate. As fractional CFO, he’s often brought into an organization to help achieve a particular goal, such as raising capital or preparing for a sale, merger, or acquisition. In the past 27 years, he has helped raise hundreds of millions of dollars of debt and equity funding for multiple companies and has helped oversee a number of mergers and acquisitions.

In these cases, a fractional CFO is helpful in:

  • Bringing expertise and validation to the company
  • Sitting in on your board meetings
  • Helping with strategic relationships
  • Taking the Lead role on Fundraising
  • Analyzing term sheets and contracts
  • Overseeing due diligence

Take Advantage of a Free Strategy Call With James Spurway…

How does a Fractional CFO save you both time and money?

If you are starting your own business you have two choices. Do everything yourself and make the same mistakes that many Startup Founders have made, some of which you might be able to smile and laugh off, and others might be terminal – i.e. put you out of business, permanently.

I’ve made mistakes. Many. I’ve been worth US$200 Million, and US$2.  Immersing myself in the Fundraising process for one of my own companies ended up sending me bankrupt in once instance. I got so focussed on the process that I took my eye of the market and the day to day business for a few months. My team made some mistakes and covered them up. Clients cancelled orders and they covered that up. Our cashflow dropped suddenly, and they couldn’t cover that up. But is was too late. Don’t make that same mistake.

Since there is a range of choices in picking someone who can act as your company’s marketing executive, the trick is to align your needs, opportunities, risks and budget to the potential resource. Here are the key questions to ask yourself:

  1. How important is this role? Do you need some tactical assistance or true C-level leadership to fill a gap in your leadership team?
  2. What’s at stake? Are you making important, but minor adjustments to your go-to-market capabilities or seeking major growth, improvements and impact?
  3. How quickly do you need results? Will you be looking for results to trickle in over some time, or do you need big things to happen, soon?

The short answer is somewhere between US$150/hour and US$1,500/hour.  Which is to say, you might find some single person Financial Consulting companies who are interested in doing ad-hoc work on an hourly basis. Most times, however, the more established CFO’s are dedicated to their craft and this is their only income stream. Depending on their track record and who they have worked with or still work with, they have earned the right to charge more.

My offer is really simple. I know that the Fundraising cycle will normally take between 24 weeks and 48 weeks for a Seed round or small Series A. You need to have someone like me leading that process and being the conduit between you and the investors as they are onboarded. 

My team and my remuneration is incentivized to align with your success.

The first component is a modest monthly amount of ca. US$2,500.00 to cover my team and tools costs (e.g. short-term project-based virtual assistant plus analyst cum deck and model builder, as well as subscriptions to multiple investor database and pitching platforms and separate Linkedin Sales Navigator access for each team).

The second component is the success-based cash and/or equity incentive fee. We usually receive a 5% advisory fee paid out of the funds raised and 2% of the Founder’s equity.

However, we don’t receive anything unless, from the investor meetings we arrange, you receive term sheets/offers for at least 80% of the funding target for the round.

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