Amazon Prime is now in Southeast Asia.

Can it compete with all the other online stores who have already a foot in the market?

Like Q10 or Lazada?

“This may or may not be due to the entrance of Amazon Prime, as their services are only available in (Singapore) at the moment,” he added.

In fact, Amazon’s initial announcement that it intended to enter the Southeast Asian market likely spurred incumbents into “raising their game,” Grimond said.

Among those shopping sites that have found motivation in the American tech giant’s arrival is delivery service Honestbee.

“With the entry of Amazon in Singapore, customers have more choices. And its entry has motivated us to deliver better value and experience for our customers,” said Chris Urban, managing director of Honestbee Singapore.

The company has seen its traffic “surge,” Urban said, as a result of investments to improve its operations and customer experience.

“Since 2017, we’ve seen a 300% increase in demand for grocery delivery services,” Urban said in an email. “Our database of customers has also grown 290% in the past year.”

via Amazon Prime in Singapore: Regional shopping sites lead Southeast Asia

For groceries shopping online, the competition is there with Red Mart, Honest Bee, Fairprice names them all depends on what you are looking for.

There is no doubt that online shopping gets more popular and will continue to rise over the coming years.