Humans are visual creatures. No, that’s not a statement to convince you to use visual aids whenever you want to get your point across, but a scientific fact: half of the human brain is directly or indirectly devoted to processing visual information.

Now that the science of it is clear, let’s move on to the part where I say that you need to use visual aids whenever you want to get your point across. For startups, “the point” to get across is usually the product or service. The best visual tool for this? The pitch deck.

Also read: Here are 7 essential things you need to decide before starting up, these details can make or break your startup

A lot of founders (and articles) tout the importance of having a pitch deck. Startups do want to sell their product, after all, and a pitch deck aids in presenting details in an organised and visually appealing manner to potential investors, clients, and partners.

So, how do you go about with creating a pitch deck?

1. Set out to catch your audience’s attention
2. Present a clear, concise idea of what you’re really out to do
3. Bust out the numbers
4. Do the math
5. Show off your team